Portfolio
Coordinated promotional concepts for fictional books. AI-assisted sample artwork showing cover reveals, countdowns, teaser cards and release graphics — not live campaigns.
Why sets, not one-offs
A reader rarely buys on first sight. They see the cover, then a quote card, then a countdown, then a friend's post — and somewhere in that sequence the book becomes familiar enough to try. That only works if all those pieces look related.
So promotional work is designed as a system: one grid, one type scale, one palette drawn from your cover, and a small set of rules for how they combine. Adding a new graphic three months later takes minutes instead of starting over.
Every piece is built at the correct size for its placement, with safe zones for interface overlays, so nothing important disappears behind a profile photo or a swipe prompt.
Sample sets
A consistent visual family, from the first reveal to the release-day announcement.
Concept artwork · Fictional book campaign
Feed post, story, newsletter header
A three-stage reveal built from one layout: a teasing crop, a partial unveil, then the full cover. Sharing a grid across all three makes the sequence feel deliberate rather than improvised.
Concept artwork · Fictional book campaign
Seven-day story series
Daily graphics with a shifting numeral and a rotating pull quote, all held in place by a fixed gold rule and consistent type scale.
Concept artwork · Fictional book campaign
Square and portrait
A fictional tagline paired with a phoenix-feather motif. The plum and gold palette connects the teaser to the romantasy cover without revealing the whole design.
Concept artwork · Fictional book campaign
Wide banners
Hero banners sized for Substack, Mailchimp and standard website widths, with safe zones planned so nothing important is cropped on mobile.
Concept artwork · Fictional book campaign
Amazon, Meta, BookBub
Placement-correct ad sets with variant headlines for testing, plus a short note on which variant to try first and what to measure.
Concept artwork · Fictional book campaign
Overlay graphics
An ornamental release seal paired with the book’s architectural motif — a simple announcement that stays recognisable beside the reveal and newsletter header.
Included with every set
Where licensing allows, you get a template so you can swap dates, quotes and review scores yourself.
Every platform's current dimensions, exported and named clearly so you're never guessing which file goes where.
One page explaining the palette, the fonts, and how to keep future graphics consistent with the set.
Charlotte Reads/Creative
Send me your cover and your release date and I'll suggest the set of graphics that will do the most work for you.